Managing Stakeholders – A Look into the Future

Recognised international speaker, Dr. Lynda Bourne and seminar leader on the topic of stakeholder management and the Stakeholder Circle® visualisation tool, visited Dublin in January to give a guest lecture.

Lynda is the Director of Stakeholder Management Pty Ltd and is an Adjunct Assistant Professor at University of Maryland University College (UMUC) Adelphi, Maryland, USA.

She was the first student to graduate from the Royal Melbourne Institute of Technology, Doctor of Project Management course with a professional Doctorate in Project Management (DPM).

Lynda has extensive practical experience as a Senior Project Manager and Project Director specialising in delivery of IT and other business-related projects within the telecommunications sector.

For her thesis, Lynda investigated the concept that a project's success or failure is closely aligned with perceptions of the project held by its key stakeholders; and that project teams can manage these perceptions to create success. The research resulted in a new tool, the Stakeholder Circle® that maps each stakeholder community in a unique way, allowing the project team to focus its stakeholder engagement strategies. The Stakeholder Circle also highlights key facets of the surrounding management culture and structure.