Brand Manager

Brand Manager (Mercedes-Benz & smart)

This role requires an experienced and talented marketer who can lead the marketing agenda for two brands in our portfolio (Mercedes-Benz and smart), growing brand salience and performance in the Irish market to maximise revenue growth. As the Brand Manager, you are responsible for developing and implementing omni-channel brand strategies, monitoring and reporting on campaign effectiveness against set KPIs, leading cross functional teams, working collaboratively with business units, dealer networks and global brand principles to drive the brands performance.

The Brand Manager will report to the Head of Marketing.

What will the Brand Manager do?

You will be responsible for end-to-end brand management and brand communication across online and offline channels for both the passenger car and commercial vehicle business units. You will develop consumer centric brand marketing plans to meet agreed objectives, sharing regular performance updates with business units. You will cultivate a data driven culture, analysing consumer behaviour, and extracting key insights to drive brand salience, grow brand penetration and ultimately deliver revenue growth and profitability.

Key duties to include:

* Develop and implement omni-channel, consumer centric brand campaigns, with focus on measuring ROI.
* Grow the brands online and offline presence with an annual marcomms strategy (Digital, social, CRM, PR, Ecommerce, events, TV, OOH)
* Champion brand data, extracting key insights to drive better business decisions.
* Explore the consumer purchase journey to maximise lead generation and sales.
* Manage all new product launches, events, and initiatives, working closely with the motor press.
* Support the dealer network in implementing brand campaigns, maximising leads, and sales.
* Liaise with the global brand principles to build strong working relationships, representing the brands at all Fora.
* Inspire and energise a wider team of key stakeholders (internally & externally).
* Identify new growth opportunities to expand market share and grow revenue.
* Manage the annual brand budgets.

Requirements and skills: 

* 5+ years' experience running successful brand building marketing campaigns.
* BSc or MSc in Marketing / Digital Marketing.
* Solid knowledge and experience in all aspects of digital marketing tools and technologies
* Experience in setting up and optimising digital customer journeys, CRM software, and executing lead generation and nurturing campaigns.
* Proficient in marketing analytics. Comfortable with generating data driven decisions.
* Experience working as part of a cross functional team.
* Good communication skills, both verbal and written. Strong attention to detail.
* Highly organised, a team player and able to multitask a range of projects.

If you meet the above criteria and are interested in being considered for this position, please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae. 

MDL Vision

Our vision at Motor Distributors Limited, as a dominant Irish multi-brand wholesaler, is to continue providing exceptional service and delivering market-beating performance to our customers and shareholder.

We strive to create a great place to work, where our employees are valued, challenged, and supported to reach their full potential.

We are committed to an environmental sustainability agenda and will continuously work towards reducing our environmental impact and promoting sustainable practices in everything we do. Through our unwavering dedication to these values, we aim to be the leading distributor of premium automotive brands such as Mercedes-Benz, Smart and BYD, setting the standard for excellence in our industry.

Motor Distributors Limited (MDL) is a subsidiary of O’Flaherty Holdings and has been in business since the mid-1940s. MDL is the trusted importer and distributor of some of the world's outstanding brands and has built a highly successful business over the past 7 decades. MDL is recognised as one of Ireland’s leading and most distinguished motor vehicle distributors for many of the world’s leading motor brands. Best known as the Irish distributor for Mercedes-Benz since 1954 and following extensive research in the global electric vehicle market, MDL is also the chosen importer for the BYD brand, “the biggest car brand you have never heard it”. Most recently, the smart brand has joined the portfolio, launched in 2024.

About Mercedes Benz

Mercedes-Benz Group AG is one of the world's most successful automotive companies. It is one of the leading global suppliers of high-end luxury passenger cars and premium vans.

As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and an obligation. The company's focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire.

About smart®

smart® is a German automotive marque. smart® is a joint venture established by Mercedes-Benz AG and Zhejiang Geely Holding Group in 2019 and aimed at producing Smart®-badged cars to be marketed globally.

The smart® brand is positioned as an urban companion, inspiring people to embrace tomorrow with optimism.” The new smart® brand seeks to inspire consumers to embrace their tomorrow with optimism through a re-defined relationship between them and their vehicle. As a new-premium, intelligent and all-electric auto brand, smart® offers premium products with futuristic design and advanced technology that are perfect for modern urban lifestyles.