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The Strategic Project Manager: Increasing ROI for Organisations – (Part 2)

By Fola Alabi 03 Oct 2024
The Strategic Project Manager: Increasing ROI for Organisations – (Part 2)

Introduction

Strategic leadership has evolved into a critical force in shaping project management, transforming it from a functional activity into a strategic driver of organisational success. This concept, "The ROI of Strategic Leadership Shaping Project Management," encapsulates the profound impact that strategic leadership has on the efficacy, efficiency, and overall value of project management practices.

strategic leadership

By embedding strategic leadership into project management, organisations can achieve substantial returns on investment (ROI), both in the short term and over the long haul. The ROI elements are:

1. Strategic Alignment - Bridging the Gap Between Vision and Execution

Strategic leadership ensures that every project is not just a series of tasks but a deliberate initiative aligned with the organisation's overarching vision. This alignment bridges the critical gap between strategy and execution, ensuring that projects contribute directly to the organisation's strategic objectives. 

Strategic Value Alignment: Leaders who shape project management with a strategic lens ensure that each project is mapped to specific strategic goals, whether it is market expansion, customer engagement, or operational efficiency. This alignment increases the relevance and impact of projects, driving meaningful progress toward long-term objectives. 

ROI Impact: Organisations with strategically aligned project management practices are 38% more likely to achieve their project goals, according to PMI. This alignment reduces resource waste and enhances the effectiveness of project outcomes, leading to more consistent and substantial ROI. According to PMI1, organisations with strategically aligned project management practices are 38% more likely to achieve their project goals. This alignment reduces resource waste and enhances the effectiveness of project outcomes, leading to more consistent and substantial ROI. 

Example: When IBM pivoted its strategy to focus on AI and cloud computing, strategic leadership shaped project management to align with these goals, resulting in significant market share gains and a stronger competitive position. 

2. Efficiency and Resource Optimisation - Maximising Impact with Strategic Leadership

Strategic leadership in project management optimises resources by ensuring they are deployed where they will have the most significant impact. This involves careful planning, prioritisation, and continuous monitoring to ensure that every resource—whether financial, human, or technological—is used effectively. 

Lean Resource Management: Strategic leaders apply principles of lean management to project execution, minimising waste and focusing on activities that directly contribute to strategic goals. This ensures that resources are not only efficiently utilised but also aligned with the highest-value projects that directly contribute to strategic goals. This ensures that resources are not only efficiently utilised but also aligned with the highest-value projects. 

ROI Impact: McKinsey & Company reports that organisations focusing on strategic resource management can see a 40% improvement in project portfolio effectiveness. This leads to faster project completion, reduced costs, and higher returns on invested capital.

Example: Google's strategic leadership in resource optimisation has enabled the company to rapidly scale its operations while maintaining high efficiency, contributing to its sustained profitability and market leadership. Strategic leadership in resource optimisation has enabled the company to scale its operations rapidly while maintaining high efficiency, contributing to its sustained profitability and market leadership. 

3. Higher Project Success Rates - Reducing Failures by Leveraging Strategic Leadership Insights

Project failures can be costly, but strategic leadership in project management significantly increases success rates by incorporating thorough planning, risk management, and stakeholder engagement into every project. This involves  

Comprehensive Planning: Strategic leaders ensure that projects are meticulously planned with a focus on potential risks, stakeholder expectations, and resource allocation. This reduces the likelihood of delays, cost overruns, and project cancellations, leading to higher success rates.  

ROI Impact: PMI data shows that organisations with mature project management practices shaped by strategic leadership are 21% more likely to deliver projects on time and within budget, reducing costs associated with project failures and increasing overall ROI. For example, the success of the London 2012 Olympics infrastructure projects, driven by strategic leadership, demonstrated the value of comprehensive planning and execution, resulting in a project that was delivered on time, within budget, and with substantial economic benefits.

4. Innovation and Competitive Advantage - Driving Market Leadership Through Strategic Leadership

Strategic leadership is key to fostering innovation within project management, leading to the development of new products, services, and business models that keep organisations ahead of the competition. 

Innovation Frameworks: Leaders shape project management by establishing frameworks that encourage creativity while maintaining strategic focus. This ensures that innovation efforts are aligned with business goals and have a clear path from ideation to implementation.  

ROI Impact: According to BCG, companies with a strong focus on innovation, guided by strategic leadership, achieve 10% higher shareholder returns than their peers. This focus on innovation helps organisations capture new markets, increase customer loyalty, and maintain leadership positions in their industries. For example, Apple's innovation-driven project management, shaped by strategic leadership, has resulted in groundbreaking products like the iPhone and iPad, driving significant revenue growth and establishing Apple as a market leader. Apple as a market leader. 

5. Stakeholder Satisfaction: Building Trust Through Strategic Leadership

Strategic leadership enhances stakeholder satisfaction by ensuring that projects meet or exceed expectations. This is achieved through effective communication, transparent decision-making, and a commitment to delivering value.  

strategic leadership ii

Stakeholder Engagement: Strategic leaders prioritise stakeholder engagement throughout the project lifecycle, ensuring that all parties are informed, involved, and satisfied with the project's direction and outcomes. This leads to stronger relationships and long-term trust, direction and outcomes. This leads to stronger relationships and long-term trust.  

ROI Impact: Satisfied stakeholders are more likely to support future projects, recommend the organisation, and contribute to its success. PwC reports that organisations with effective stakeholder management, guided by strategic leadership, are more likely to achieve project success and secure repeat business. Example: The strategic leadership behind the Dubai Metro project effectively managed complex stakeholder dynamics, resulting in a successful project that enhanced Dubai's global reputation and attracted further investment. 

6. Sustainable Value Creation: Long-Term Success Through Strategic Leadership

Incorporating sustainability into project management is essential for long-term success, and strategic leadership ensures that projects deliver value not only financially but also socially and environmentally.  

Strategic Conscious Leadership: Leaders who shape project management with a focus on sustainability ensure that projects are designed and executed with long-term value creation in mind. As an SPL, it means considering environmental impact, social responsibility, and economic and ethical practices. These all impact the business's current and future success for sustained growth. 

ROI Impact: Companies with strong sustainability programs shaped by strategic leadership often experience higher profitability and reduced risk. Harvard Business Review notes that such companies outperform their peers by 4.8% in stock market performance, highlighting the financial benefits of sustainable project management. For example, Unilever's Sustainable Living Plan, guided by strategic leadership, has led to a significant reduction in environmental impact and a 300% increase in share price, demonstrating the ROI of sustainable value creation. 

7. Strategic Risk Management: Navigating Uncertainty with Leadership

Strategic leadership in project management transforms risk management from a defensive activity into a proactive strategy that identifies opportunities and mitigates threats. 

Proactive Risk Management: Strategic leaders ensure that risks are identified early, assessed thoroughly, and managed proactively. This approach reduces the likelihood of project failures and enables the organisation to capitalise on emerging opportunities.  

ROI Impact: Deloitte reports that companies with strong risk management practices, shaped by strategic leadership, see a 30% improvement in project outcomes and a significant reduction in costs associated with project delays and failures. For example, in the pharmaceutical industry, strategic leadership in risk management has enabled companies like Pfizer to navigate the complexities of drug development, bringing successful products to market efficiently and profitably. 

The Comprehensive Value Equation for Strategic Project Leaders (SPLs) vs. Traditional Project Managers (PMs)

To demonstrate that Strategic Project Leaders (SPLs) not only fulfil the traditional responsibilities of Project Managers (PMs) but also bring additional strategic value, we can expand the equation for SPLs to include the traditional project management components. This equation highlights how SPLs integrate traditional PM capabilities with strategic leadership to deliver enhanced organisational value and ROI. To demonstrate that Strategic Project Leaders (SPLs) not only fulfil the traditional responsibilities of Project Managers (PMs) but also bring additional strategic value, we can expand the equation for SPLs to include the traditional project management components.

This equation highlights how SPLs integrate traditional PM capabilities with strategic leadership to deliver enhanced organisational value and ROI. To demonstrate that Strategic Project Leaders (SPLs) not only fulfil the traditional responsibilities of Project Managers (PMs) but also bring additional strategic value, we can expand the equation for SPLs to include the traditional project management components. This equation highlights how SPLs integrate traditional PM capabilities with strategic leadership to deliver enhanced organisational value and ROI. 

The Equation for Traditional Project Managers (PMs)

Value of PM=(T×E) +(O×Q)  

Where: 

T = Task Management (Organising, monitoring, and completing tasks on time and within budget) = Task Management (Organising, monitoring, and completing tasks on time and within budget) 

E = Efficiency (Optimising resources, focusing on time and cost management) = Efficiency (Optimising resources, focusing on time and cost management) 

O = Output (Producing tangible project deliverables) 

Q = Quality Control (Ensuring deliverables meet specified standards) 

Expanded Equation for Strategic Project Leadership (SPLs)

Value of SPL= [(T×E) + (O×Q)] + [(SA×I) + (E×SS) + (S×RM)] 

Where: 

T = Task Management (Organising, monitoring, and completing tasks efficiently) = Task Management (Organising, monitoring, and completing tasks efficiently) 

E = Efficiency (Maximising resource use to meet project and strategic goals) = Efficiency (Maximising resource use to meet both project and strategic goals) 

O = Output (Delivering high-quality project outcomes) 

Q = Quality Control (Maintaining agreed standards in project deliverables) 

SA = Strategic Alignment (Aligning projects with organisational strategic goals) 

I = Innovation (Driving and integrating innovative ideas, products, and services) 

SS = Stakeholder Satisfaction (Building trust and strong relationships with stakeholders) 

S = Sustainability (Integrating sustainable practices for long-term value creation) 

RM = Risk Management (Proactively identifying and mitigating risks) 

Comparative Analysis

1. Task Management (T) and Efficiency (E)

Traditional PMs focus on managing tasks and ensuring efficiency within the project scope. 

    SPLs excel in Task Management (T) and Efficiency (E) but go further by ensuring these tasks contribute to broader strategic goals, making the use of resources more impactful. 

    2. Output (O) and Quality Control (Q)

    Traditional PMs emphasise producing deliverables (O) and ensuring they meet quality standards (Q).s (Q). 

    SPLs not only deliver high-quality outputs but also ensure these outputs are strategically aligned and innovative and contribute to long-term organisational success. 

    3. Strategic Alignment (SA) and Innovation (I)

    SPLs add a layer of Strategic Alignment (SA), ensuring that projects are directly tied to the organisation's vision and mission. Innovation (I) is also a key part, as SPLs drive innovative ideas that can propel the organisation forward beyond just meeting immediate project goals is also a key part, as SPLs drive innovative ideas that can propel the organisation forward beyond just meeting immediate project goals.oals. 

    4. Stakeholder Satisfaction (SS) 

    While traditional PMs may focus on meeting project specifications, SPLs actively manage stakeholder relationships, ensuring that their needs are met and that they stay engaged and supportive throughout the project lifecycle and beyond. 

    5. Sustainability (S) and Risk Management (RM)

    SPLs integrate Sustainability (S) and Risk Management (RM) into their approach, ensuring that projects are not only successful but also resilient, ethical, and positioned for long-term success. This forward-thinking approach further enhances the organisation's ability to thrive in a dynamic environment. 

    This clearly illustrates that Strategic Project Leaders (SPLs) can perform all the traditional functions of PMs while also adding significant strategic value. By combining traditional project management tasks—such as task management, efficiency, output, and quality control—with strategic alignment, innovation, stakeholder satisfaction, sustainability, and risk management, SPLs deliver a comprehensive value proposition that drives superior ROI In contrast to traditional PMs, who focus primarily on the immediate project parameters, SPLs provide a holistic approach that ensures projects not only succeed on their own terms but also contribute to the organisation's broader strategic objectives. This dual capability makes SPLs invaluable assets in today's complex and competitive business landscape, where the ability to think strategically and execute effectively is critical to achieving sustained success. 

    Conclusion: Strategic Leadership as a Catalyst for ROI in Project Management 

    The ROI of Strategic Leadership Shaping Project Management is evident in every facet of an organisation’s operations. By embedding strategic leadership into project management, organizations can achieve higher success rates, greater efficiency, stronger stakeholder relationships, and long-term sustainability. These benefits compound over time, creating a competitive advantage that is both significant and sustainable. 

    Organisations that prioritize strategic leadership in shaping their project management practices are better equipped to navigate the complexities of today’s business environment, drive innovation, and achieve sustained profitability. As the role of strategic leadership continues to evolve, its impact on project management—and the ROI it delivers—will only grow in importance, making it an essential part of modern business strategy. Organisations that embrace upskilling the project management and leadership capabilities to become Strategic Project Leaders are better positioned to navigate the complexities of today’s business environment, drive innovation, and achieve sustained profitability.  

    The strategic approach to project management is not just an operational necessity but a critical driver of ROI that can be a determinant of the long-term success and competitiveness of an organisation. 


    Reference Literature:

    1. PMI. 2017. Pulse of the Profession.