Customer Value Growth Lead

About the role:

Customer Value Growth is a key team in Coca Cola HBC focused on driving customer centric category value growth. Working within our Customer Value Growth team, the Customer Value Growth Lead will be responsible for leading delivery of key strategic customer, category, and CCH growth. This will be achieved through developing insight into action and identifying opportunities based on shopper needs. They will translate insights into range reviews and joint value creation category projects and solutions, bringing Category Management projects to life end to end (from idea to implementation and post evaluation, including sell in with customers).

The Customer Value Growth Lead will deliver excellent execution of key category & brand Picture of Success for their channel & customer. They will be a champion of channel, customer, category, and shopper thinking, both internally & externally. Their ability to convey to our customers that no-one understands the shopper better than CCH in our target categories, will be critical. They will have direct account responsibility and they will be expected to engage with key multi-level contacts to build relationships that mutually drive growth.

The Customer Value Growth Lead will be a senior member of the Customer Value Growth team reporting to the Head of Customer Value Growth. There will also be coaching responsibility for a Customer Value Growth Exec.

Key Responsibilities:

* Lead range review process for key strategic customer, using bespoke data and insights to ensure key business plan & Picture of Success objectives are realised.
* Leverage Category vision, connecting assortment, NPD, activation, promotions insights into actionable category management strategy and tactics.
* Translate shopper behaviour insights, identifying the customer problem to solve, into value-generating in-store solutions.
* Provide fact-based inputs into occasion-led portfolio activation mechanics and shopper look of success, specific to the customer.
* Drive quality of our customer discussions, connecting category and brand plans, customer bespoke activation and category value growth solutions into robust customer-specific selling stories and T2T presentations.
* Lead the yearly customer, category & brand sell in process through x-functional coordination to craft customer strategy and narrative. This will involve working closely with Channel Marketing, Portfolio Marketing, Channel Directors & NAMS, RGM & Insights Team.
* Develop a multi-level contact strategy to embed category expertise agenda and secure joint value creation category projects. Create contact matrix and strategy to connect and add value with key stakeholders within the customer.
* Be a figure head for Customer Value Growth & Category Management education across the business, leading capability sessions with the Field Sales Team and wider functions.
* Work on self-development through ownership of Individual Development Plan, following business trends and improving knowledge. Coaching responsibility for Customer Value Growth Exec.

Look of Success

* Customer category value growth.
* Categories PITA Metrics Improvement as per recommendations.
* Portfolio and assets expansion on customer level.
* Improved Customer Satisfaction.
* CCH value share growth in customer while improving profitability.

Essential

* 3+ years experience in a Category Manager role. Additional customer facing experience in Commercial, RGM, Market Insights, Marketing a benefit.
* Strong business acumen with broad and deep understanding of consumers, shoppers and customers is mandatory, with ability to bridge consumer/brand opportunities with customer relevance.
* Strong Analytical skills as well as integrating multiple data points into a compelling, actionable storytelling and narratives.
* Proficient in Nielsen, Kantar, Spaceman, Shopper Intelligence & key Category management tools.

Functional Skills

* Customer centric at the core with experience and judgement on what matters to and motivates Customers.
* Connecting the dots, data analysis & interpretation: capability and judgement to identify, leverage and convert the right insights, from different data sources into holistic & compelling selling stories.
* Strong interpersonal, leadership, project management skills.
* Project Management: ability to ensure successful delivery (on time, on budget, meeting success criteria).
* Communicate effectively by conveying information and ideas in a sharp, meaningful and timely manner, in customer language.
* Strong collaborator who can work with multiple functions.
* Builds strong networks to leverage and share knowledge and approaches.
* Demonstrates a clear bias for action on priorities.
* Moves with speed to deliver results ahead of customer expectations.
* Positively champions category across the business and leads category and channel agenda.

At Coca-Cola HBC we are proud to be an equal opportunity employer and are dedicated to being a diverse, inclusive, and authentic workplace that celebrates our differences. Above everything we value your ability to strive for simplicity, be obsessively curious, to dream big and to be outcome driven.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we would still encourage you to apply. You may just be the secret ingredient for this or other roles!