VP of Marketing

We’re the world’s leading platform for enabling hiring excellence. We upskill Talent Acquisition teams, hiring managers, candidates, and employees with expert-led training and resources for Recruiting, Interviewing, and Candidate Experience - all on a flexible, inclusive platform designed for the modern workplace.
Our internal values of Ambition, Bravery, Collaboration and Dignity inform everything we do. We pride ourselves on driving innovation, being open and transparent, focusing on the well-being of our staff and giving a voice to each employee. We are a remote first/ distributed company. That means that you can work from anywhere within the Republic of Ireland. However, as the name suggests, we are a social bunch and so we also run regular remote and optional in-person social events to keep us all connected.
If you're passionate about enabling people, whether through developing cutting-edge technology, working with world-leading experts to create incredible content, creating compelling marketing campaigns or by providing first-class customer service – we'd love to hear from you .

Key responsibilities:
Strategy & PlanningDevelop and execute a comprehensive marketing strategy that includes all aspects of digital and traditional marketing to support business goals, including lead generation, brand positioning, and customer acquisition.Oversee the development and execution of high-impact media campaigns that align with ST core objectives and deliver measurable ROI.Analyse market trends and competitor activities to identify opportunities and challenges to drive ongoing improvements.Create a comprehensive demand strategy and content roadmap that brings our user and buyer personas to our site.
Department Growth & InnovationDesign and implement targeted marketing campaigns that generate leads, drive user acquisition, and support business objectives.Direct and refine SEO and SEM strategies to increase visibility and drive traffic to digital platforms.Oversee the management and enhancement of the company’s website, including design, functionality, and content strategy to optimise user experience and conversion rates.Manage social media presence and engage with key audiences to foster community interaction and enhance customer engagement.
Performance & ReportingImplement robust reporting frameworks to deliver actionable insights on marketing performance, campaign effectiveness, and market trends.Oversee the tracking, measurement, and analysis of campaign performance, ensuring data-driven decision-making.Manage the creation of high-quality content, including blog posts, white-papers, case studies, webinars, and social media posts to engage new and existing customers.Optimise performance and implement testing frameworks to improve campaign performance continuously to meet company OKR’s.Collaboration & Cross-Functional LeadershipCollaborate with the product development and sales teams to ensure a cohesive brand message and strategy.Partner with the leadership team to contribute to the overall strategy and growth initiatives.Team Leadership & ManagementLead a team comprising a range of roles, including Brand Manager, Events Manager, Marketing Associate, and Content Marketing Specialist, providing strategic direction and professional development.Lead our Business Development team in terms of outbound lead generation.Ensure the team delivers accurate and insightful reporting, highlighting key metrics, insights, and actionable recommendations.Foster a collaborative and innovative team culture, encouraging knowledge sharing and continuous improvement.Conduct regular performance reviews, set clear objectives, and provide ongoing coaching/training to upskill the team.Manage resource allocation, workload distribution, and hiring to meet departmental needs in line with budget and required ROI.
Qualifications/ Skills:Significant marketing experience, with a minimum of 5 years in a leadership role, preferably in the e-learning or technology sector.Demonstrated success in developing and implementing comprehensive marketing strategies.Expertise in digital marketing, including SEO, SEM, and social media strategy.Proven ability in website management and optimisation for enhanced user engagement.Strong leadership skills with the ability to inspire and manage a diverse team.Excellent analytical and problem-solving abilities with a focus on strategic data interpretation and decision-making.Robust communication and interpersonal skills to effectively interact with all levels of the organisation and external stakeholders.

SocialTalent is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the Traveller community. If you have a disability that requires reasonable accommodation during the interview process please let us know.